Simply Orange Lawsuit Over High PFAS Levels

Simply Orange Lawsuit: If you often have Simply Tropical juice for breakfast, you might be eligible for a refund in the near future due to a recent class-action lawsuit filed on Dec. 28 in federal court. Coca-Cola and its subsidiary, The Simply Orange Juice Company, are facing a lawsuit over their product, Simply Tropical. The contention is that the product is misleadingly marketed as “all-natural” when it allegedly isn’t.

The lawsuit alleges that Simply Tropical contains PFAS, chemicals often labeled as “forever chemicals” for their persistence in the environment. These chemicals have been associated with various cancers.

Given the recency of the Simply Orange Juice lawsuit, there has been no official judgment or settlement. Continue reading for more details on the case against The Simply Juice Company and potential legal steps you might take.

The Origin of Simply Orange Juice

Established in 2001 in Apopka, Florida, Simply Beverages, also known as Simply Orange Juice Company is a subsidiary of The Coca-Cola Company, a global leader in the beverage industry. The brand was founded on the principle of delivering genuine orange and various fruit juice flavors to its consumers. Its dedication to producing juices that emphasize simplicity and purity quickly resonated with health-conscious customers.

The company originally launched three variations of “Simply Orange” in the Northwestern US: “Original”, “Original with Calcium”, and “Grove Made”. By 2003, they extended their reach to the Southeastern US and started national distribution. In 2004, they introduced a new variant, “Country Stand with Calcium”. The product range grew in 2006 with the introduction of “Simply Lemonade” and “Simply Limeade”, and “Simply Grapefruit” made its debut in August 2007. Today, the company boasts a diverse range of 36 juice varieties.

Understanding the Simply Orange Lawsuit

At the heart of the Simply Orange lawsuit is the claim that Simply Tropical used PFAS. PFAS, short for poly-fluoroalkyl substances, have been incorporated into food and beverage items since the 1940s. While the complete implications of PFAS are yet to be conclusively determined, it’s known that they degrade slowly and might be tied to adverse health outcomes for both humans and animals.

Potential health repercussions from PFAS exposure can range from autoimmune diseases and liver ailments to elevated blood pressure, reduced fertility, and specific cancers like prostate, testicular, kidney, and thyroid cancers.

The lawsuit doesn’t specify which kinds of PFAS might be in Simply Tropical or in what quantities, but it does assert that the juice’s PFAS levels are significantly above the accepted federal standards.

The legal action emphasizes that the Simply Orange Juice Company advertises its products, Simply Tropical included, as made with “all-natural ingredients” and having “nothing to hide.” This advertising would make consumers assume the absence of artificial components like PFAS, as per the lawsuit.

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What is PFAS?

Per- and poly-fluoroalkyl substances (PFAS) are man-made chemicals utilized extensively in various products due to their resistance to water, grease, oil, and other elements. Often termed “forever chemicals,” their resilience to water and oil also means they don’t easily break down in the environment or within the human body.

These chemicals can accumulate in the body over time, potentially leading to significant health complications. Exposure to PFAS has been associated with a higher risk of several cancers. Furthermore, they have been connected to liver issues, fertility challenges, hormonal disruptions, and other health concerns.

Environmental Impact and Contamination

The primary route of PFAS exposure is through water, though they are also present in air, fish, soil, and countless global products.

PFAS don’t decompose naturally in the environment. Instead, they tend to amass over time. This leads to polluted drinking water, especially near locations such as manufacturing sites, military installations, and firefighting training centers. PFAS might also find its way into our food via contaminated packaging and soil.

Their persistence and slow degradation make their ingestion especially concerning. The enduring nature of PFAS in both the human body and the environment raises significant alarms, and research is continually exploring the vast impacts of these compounds.

What You Should Know about the Simply Orange Lawsuit?

As per Top Class Actions, the plaintiff, Joseph Lurenz, had Simply Tropical Juice tested. The results indicated the presence of PFAS, a broad category of harmful and persistent chemicals, in the Simply Orange product – Simply Tropical juice. This finding starkly contrasts with Simply Orange’s claim that their juice is “all natural.”

Initiated in December 2022, the lawsuit contends that advertising the juice with such chemicals as “all-natural” is deceptive. Several claims made by the brand could suggest to consumers that any contaminants would be excluded. Consequently, the plaintiff is taking legal action against Simply Orange and its parent entity, Coca-Cola, on grounds of “fraud, unjust enrichment, warranty breach, and violations of New York consumer protection laws,” as cited by EcoWatch.

What to do if you’ve Purchased Simply Tropical Juice?

Since the Simply Orange lawsuit is still going on, so there may not be much you can do. If you’ve recently bought the juice, you might consider reaching out to the company to express your concerns and urge greater clarity.

For those who haven’t bought Simply Tropical juice, you may choose to abstain from doing so. Remember, PFAS have been detected in numerous products, and it’s uncertain whether other juice brands are exempt from these detrimental chemicals.

There’s a possibility, as stated by Top Class Actions, that Class Members (those who made purchases in the U.S.) might receive compensation for their financial losses. If you belong to this group, keep abreast of the lawsuit’s developments. It’s advisable to retain any purchase receipts or empty bottles of Simply Tropical in the event they are required for future claims.

Joseph Lurenz is seeking a “jury trial,” according to The Miami Herald, making the case’s outcome eagerly anticipated.

Health Concerns of PFAS on Simply Orange Juice

The lawsuit against All Natural Simply Orange highlights health risks associated with PFAS, notably PFOA and PFOS, found in Simply Tropical juice. Extensive research on these substances indicates they can adversely affect the cardiovascular system, growth processes, and immune function.

This Simply Orange lawsuit is likely to amplify discussions about monitoring and labeling of consumer goods containing PFAS.

The case against Simply Orange Juice Company underscores the necessity for accurate product labeling and safeguarding consumers, emphasizing the significance of honesty and compliance in the food and drink sector.

Related Read: Great Western Buildings Lawsuit

The Current Status of the Coca Cola Simply Orange Lawsuit

While a verdict has yet to be reached, the implications of the lawsuit go far beyond the legal arena. This case against Coca-Cola’s Simply Orange juice has underscored the pivotal role of honesty and precision in product promotion, especially for items touted for health advantages.

Regardless of whether the class action against Simply Orange Juice culminates in financial redress for the plaintiffs, it has undeniably served as a clarion call to both industry stakeholders and oversight agencies.

What are the Latest Developments in the Coca-Cola Simply Orange Lawsuit Settlement? 

Currently, there is no finalized settlement regarding the Simply Orange lawsuit. If you have purchase receipts for Simply Tropical, it’s wise to keep them. They may be necessary for future claims related to the case.

The ongoing litigation against Simply Orange seeks an unspecified sum in damages, the amount of which will ultimately be determined by the court. The pending resolution of the Simply Orange case has garnered significant attention, with many keenly awaiting updates.


The prevalence of PFAS in consumer products has been a growing concern for some time. Sadly, the Coca-Cola Simply Orange Juice lawsuit is merely one of them. While it’s encouraging to see increased consumer awareness about the products they use, a considerable segment of the population continues to consume products from mainstream brands without much scrutiny. In light of the Simply Orange Juice PFAS lawsuit, it might be wise to steer clear of Simply Tropical and consider healthier organic alternatives. It’s essential to develop the habit of examining product labels and, when necessary, holding brands accountable.

Frequently Asked Questions (FAQs)

Why is Simply Orange Juice being sued?

Simply Orange Juice Company is being sued because their Simply Tropical fruit juice had dangerous amounts of PFAS in it.

Was there a Simply Orange juice recall?

As of now, Simply Orange has not issued a recall for Simply Tropical or any other products linked to the lawsuit.

In a statement dated Jan. 19, 2023, as cited by The Miami Herald, Simply Orange asserted, “We uphold the quality of our products.

Can I File My Own Simply Orange Lawsuit in the Class Action?

A lot of people want to know if they can sue Simply Orange on their own.  Anyone who gets hurt can file a claim at any time.  But it would be hard to prove that PFAS or any other chemical in Simply Tropical Juice or Simply Orange Suit causes cancer or other illnesses.  Our lawyers don’t know of any other law firm that takes on the kinds of situations we don’t.

What action can Simply Tropical users take now?

At the moment, Simply Tropical customers will have to wait and see how the case goes in court. So far, there has been no agreement. If you bought Simply Tropical and have a receipt, it’s a good idea to keep it in case you need to make a claim for reimbursement in the future. The lawsuit wants to get a certain amount of money in damages, which will be chosen by a judge.

Where does Simply Orange juice come from?

Simply Orange Juice Company buys a lot of oranges from Florida to make its orange juice. But it also gets orange juice from Mexico and Brazil.

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